Cards That Say Exactly What You'd Want To Say, If Only You Could Find The Words.

Sometimes it’s so hard to know what to say. Sometimes you open up your freshly purchased card, pen in hand, and the expanse of white seems so difficult to fill.

That’s why finding a card that delivers a message that feels heartfelt, true and expresses exactly what you want to say - without you having to conjure it up in the moment - is such a relief!

Thank goodness then for people like Emily McDowell. She started her range of empathy cards after her own cancer diagnosis and and her mission is to help people connect when they’re not sure what to say. Her cards are specific. You won’t find a generic “Get Well Soon” or “Deepest Sympathy” card among her creations, and that means that they’re not for everyone.

But for the right person, they can touch something really deep. When we hear a customer say “Oh my gosh, this is PERFECT!” over from the card section, nine times out of ten, it’s an Emily McDowell card they bring over to the cash desk.